Job Description

Key Responsibilities:

Plan, create, and manage PPC campaigns across Google Ads (Search, Display, YouTube, Shopping) and Meta platforms (Facebook, Instagram). Conduct keyword research, audience targeting, ad copywriting, and bid strategy optimization. Monitor daily performance metrics and track key KPIs such as ROAS, CTR, CPA, CPL, and conversion rates. Develop A/B testing strategies for ads, audiences, landing pages, and creative variations. Collaborate with the design and content teams to develop high-converting ad creatives and landing pages. Implement pixel tracking, custom conversions, and events using tools like Google Tag Manager and Meta Events Manager. Stay updated on industry trends, platform updates, and new ad features or beta programs. Generate weekly and monthly performance reports with actionable insights and recommendations. Manage budgets effectively and ensure spend aligns with overall marketing goals.

Qualifications:

2+ years of hands-on experience managing PPC and Meta Ads campaigns. Proven track record of driving successful ROI-focused paid media campaigns. Strong understanding of performance marketing, conversion optimization, and audience targeting. Experience with tools such as Google Ads Manager, Meta Ads Manager, Google Analytics (GA4), Google Tag Manager, SEMrush, or similar. Excellent analytical skills with proficiency in Excel, Sheets, or dashboarding tools (e.g., Data Studio, Looker). Strong communication and presentation skills.
Job Type: Full-time

Pay: ?20,000.00 - ?30,000.00 per month

Work Location: In person