Job Description

We are looking for a results-driven

PPC Expert

to plan, execute, and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate will have hands-on experience managing PPC campaigns, improving ROI, and driving qualified traffic and conversions through data-backed strategies.

Key Responsibilities

Plan, create, manage, and optimize PPC campaigns on platforms such as

Google Ads, Bing Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads

, and other paid media channels Conduct

keyword research

, audience targeting, and competitor analysis Monitor daily campaign performance, budgets, and bids to maximize ROI Analyze campaign data and prepare

performance reports

with actionable insights Perform

A/B testing

on ads, landing pages, and targeting strategies Track conversions using tools like

Google Analytics, Google Tag Manager, and conversion pixels

Collaborate with SEO, content, and design teams to align paid campaigns with overall marketing goals Stay updated with the latest PPC trends, algorithm updates, and best practices
Required Skills & Qualifications

Proven experience as a

PPC Specialist / Paid Media Expert

Strong knowledge of

Google Ads

, keyword planning, bidding strategies, and Quality Score optimization Experience with social media advertising, Meta and LinkedIn. Familiarity with conversion tracking, remarketing, and funnel optimization Excellent communication and reporting skills
Preferred Qualifications

Google Ads Certification (Search, Display, or Performance Max) Experience handling

high-budget campaigns

Knowledge of

CRO and landing page optimization

Must Have Agency experience
Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Education:

Bachelor's (Preferred)
Experience:

Google Ads: 4 years (Required) PPC Campaign Management: 5 years (Required)
Language:

English (Required)
Location:

Kolkata, West Bengal (Required)
Work Location: In person