Job Description

Job Summary:

We are looking for a highly skilled

PPC Manager

to lead and optimize our e-commerce paid advertising campaigns. The ideal candidate will have hands-on experience managing large-scale campaigns across Google, Meta, and other digital platforms -- focused on driving online sales, maximizing ROI, and scaling brand visibility.

Key Responsibilities:

Plan, execute, and manage performance-driven PPC campaigns across

Google Ads, Meta (Facebook & Instagram), YouTube, and Shopping Ads.

Optimize campaigns daily to achieve strong

ROAS, lower CPA, and increase conversion rates.

Conduct

keyword research, competitor analysis, and audience segmentation

to identify growth opportunities. Collaborate with the

creative and merchandising teams

to develop high-converting ad creatives and landing pages. Manage and allocate advertising budgets effectively across multiple product categories. Implement

retargeting and dynamic remarketing campaigns

to boost repeat purchases. Analyze campaign data, generate performance reports, and present insights with actionable recommendations. Stay current with

e-commerce trends, ad platform updates, and algorithm changes.

Conduct

A/B testing

on ad creatives, bidding strategies, and landing pages. Work closely with

SEO, content, and analytics teams

to ensure an integrated marketing approach.

Key Skills & Qualifications:

Bachelor's degree in Marketing, Business, or related field.

3-6 years of hands-on PPC experience

(preferably in e-commerce or retail brands). Expertise in

Google Ads, Meta Ads Manager, and Google Merchant Center.

Strong analytical and data interpretation skills using

Google Analytics, Tag Manager, and Data Studio.

Proven experience driving measurable results such as

sales volume, ROAS, and CAC.

Proficiency in

Excel / Google Sheets

for performance analysis. Excellent communication and reporting skills.

Google Ads Certification

and

Meta Blueprint Certification

are a plus.

Preferred Experience:

Managing

shopping and performance max campaigns

for online stores. Experience with

Amazon Ads, Flipkart Ads, or other marketplace advertising platforms.

Knowledge of

CRO (Conversion Rate Optimization)

and

funnel optimization

techniques. Familiarity with

Shopify, WooCommerce, or Magento

platforms.
Job Type: Full-time

Pay: ?25,000.00 - ?50,000.00 per month

Work Location: In person