Job Description

Job Summary

We are looking for a highly skilled and experienced PPC Executive who can independently manage, optimize, and scale paid advertising campaigns across platforms such as Google Ads, Meta Ads, and other digital channels. The ideal candidate should have strong analytical abilities, a deep understanding of performance marketing metrics, and hands-on experience in driving ROI-focused campaigns.

Key Responsibilities

Plan, create, and manage PPC campaigns across Google, Meta (Facebook/Instagram), and other relevant platforms.
Conduct detailed keyword research, competitor analysis, and audience segmentation to enhance campaign performance.
Track, analyze, and report campaign performance regularly with clear insights and recommendations.
Optimize campaigns for maximum ROI, including bid adjustments, ad copy improvements, and landing page suggestions.
Monitor daily budgets and ensure all campaigns are running efficiently and within allocated limits.
A/B test ad creatives, audience sets, and landing pages to identify best-performing strategies.
Work closely with the creative and marketing team to develop engaging ad creatives and content.
Stay updated with the latest PPC trends, tools, platform updates, and industry best practices.
Requirements
Proven experience of 2-5 years in managing PPC campaigns with strong results.
Hands-on expertise with Google Ads (Search, Display, Performance Max) and Meta Ads Manager.
Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, and other tracking tools.
Ability to understand customer behavior and online purchasing journeys.
Good understanding of e-commerce marketing and funnel optimization.
Strong communication skills and the ability to present clear performance reports.
Detail-oriented, data-driven, and capable of working in a fast-paced environment.
Preferred Qualifications

Experience in fashion, lifestyle, or e-commerce brands.
Certification in Google Ads / Meta Blueprint (added advantage).
Job Types: Full-time, Permanent

Pay: ₹70,000.00 - ₹80,000.00 per month

Benefits:

Provident Fund
Education:

Bachelor's (Preferred)
Work Location: In person