We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets.
In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.
Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)
Responsibilities
Participate in forming effective paid search strategies
Launch and optimize various PPC campaigns
Oversee accounts on search platforms (e.g. Google AdWords, Bing)
Be involved in keyword selection and audience targeting
Monitor budget and adjust bids to gain better ROI
Track KPIs to assess performance and pinpoint issues
Produce reports for management (e.g. dashboards)
Write attractive and concise copy for adverts
Suggest and develop new campaigns across multiple channels
Maintain partnerships with PPC ad platforms and vendors
Find ways to reduce risk of click fraud
Keep abreast of PPC and SEM trends.
Requirements and Skills:
Proven experience as a PPC Manager or Digital Marketing Specialist
Experience in data analysis and reporting
Knowledge of SEO and digital marketing concepts
Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
Understanding of HTML and XML is a plus
Proficient in MS Office (particularly Excel)
Excellent communication skills
Analytical thinking with strong math skills
BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus.
Job Type: Full-time
Benefits:
Flexible schedule
Provident Fund
Experience:
total work: 5 years (Required)
PPC Manager: 5 years (Required)
Work Location: In person
Job Type: Full-time
Pay: ₹45,000.00 - ₹50,000.00 per month
Benefits:
Flexible schedule
Provident Fund
Application Question(s):
How much Facebook Budget Handled in the month??
How much Google Budget Handled in the month??
Do you have knowledge of Analytics tools such as (Google Analytics, Tableau, WebTrends etc.)
Do you have experience of SEO and SEM ??
Experience:
PPC Manager: 5 years (Required)
Work Location: In person
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