Job Description

We are looking for a PPC (Pay Per Click) expert who has strong experience in running PPC campaigns on Google Adwords and paid advertisement on social media for lead generation in B2B space.Creating/Managing Search Campaigns, Traffic/Conversion Campaigns & Lead Generation campaigns on Facebook Ads Manager, Google Ads & Display Networks. A good hands-on knowledge and experience on Search Network, Display Network, Remarketing, Video Marketing, Affiliate Marketing and social media platforms.Should have extensive experience in GTM, Data Studio, Advanced Conversion Tracking and customized reports.Role and Responsibilities : -

• Manage Paid Campaigns on Google Adwords, Display and other Ad Networks
• Manage Paid campaigns on social media platforms like Facebook, LinkedIn and other networks
• Able to analyse new prospects PPC requirements, create analysis reports along with expected CPC, Ad budget, conversions rate, etc
• Daily monitoring and optimization of ads to make sure that we achieve our goals
• Analyze competitor ad campaigns and replicating and enhancing our clients campaigns for better results
• Direct responsibility of campaign planning and implementation, budget management, performance review, optimization and analysis for all SEM Accounts
• Set up Goals, Funnels in Google Analytics
• Use Google Tag Manager, Search Console, and other web analytical tools for successful ad campaigns
• Working closely with SEO teams to ensure knowledge sharing and co-optimization
• Client reporting including email reports, presentations and more.

Desired Candidate Profile The candidate should have between 3-5 years of experience in end-to-end management of performance marketing across Paid Social channels for B2B clients. Expertise in Social Media Marketing and advertising across major social platforms (Facebook, Instagram, YouTube). Strong analytical abilities, highly organized, detail-oriented. Deep knowledge of tools like Google Analytics, Facebook Ads Manager, SEO, YT Analytics, Facebook creator studio, Google Ads manager, etc.Job Type: Contractual / Temporary
Contract length: 6 monthsSalary: ?20,000.00 - ?30,000.00 per monthSchedule:

• Day shift

Application Question(s):

• Have you managed campaigns for B2B business? If yes then indicate what did you do to generate leads

Experience:

• PPC Campaign Management: 3 years (Required)