Job Description

Job Title:

Lead Generation & Performance Marketing Executive

Location:

Indore

Experience:

1-5 Years

Salary:

?20,000 - ?45,000 (Based on experience)

About Us:

We are a growing IT services company offering solutions in web development, mobile apps, custom software, digital marketing, and consulting. We're on the lookout for a smart, proactive individual who can drive lead generation efforts through both organic and paid channels.

Role Overview:

As a

Lead Generation & Performance Marketing Executive

, you will be responsible for planning, executing, and optimizing multi-channel campaigns to generate quality leads for our IT services. You'll work closely with the marketing and sales teams to ensure alignment between demand generation efforts and sales goals.

Responsibilities:

Develop and manage lead generation strategies across:

Email marketing

SEO & organic outreach

Paid Ads

(Google, Facebook, Instagram, LinkedIn)

Cold calling

& outbound communication

Social media marketing (SMM)

Create, manage, and monitor campaigns to drive consistent, qualified leads. Collaborate with content, design, and sales teams to align messaging and goals. Track lead quality, source performance, and conversion funnel (MQL to SQL). Use analytics and CRM tools to improve lead generation ROI and effectiveness.

Requirements:

1-5 years of experience in lead generation or performance marketing (preferably in

IT services

). Hands-on experience with paid campaigns (Google Ads, Meta Ads, LinkedIn Ads). Understanding of SEO, email tools, landing page optimization, and lead funnels. Strong communication skills, especially for outreach and coordination with sales. Ability to balance multiple campaigns and prioritize based on business goals.

Nice to Have:

Experience with CRM tools like HubSpot, Zoho, or similar. Understanding of MQL/SQL frameworks and lead nurturing workflows. Basic knowledge of marketing automation tools.

What We Offer:

A collaborative, performance-driven environment. Opportunity to contribute to strategy and growth. Career development and learning support. Incentives for high-performing candidates.
Job Type: Full-time

Application Question(s):

What's your current CTC/ STIPEND ?
Work Location: In person