Job Description

About Us:

Exotica IT Solutions Pvt. Ltd. is a fast-growing IT company delivering innovative solutions in web development, digital marketing, and automation. We are looking for a skilled

PPC Freelancer

to manage and optimize paid campaigns across multiple platforms to drive measurable business growth.

Key Responsibilities:

Plan, create, and manage PPC campaigns on

Google Ads, Bing Ads, Facebook/Instagram Ads, LinkedIn Ads

. Conduct keyword research, competitor analysis, and ad copy creation. Optimize campaigns for

ROI, CTR, and conversions

. Track, analyze, and report campaign performance using analytics tools. Manage budgets effectively and ensure campaigns stay within allocated spend. Suggest and implement new strategies for better lead generation and brand visibility.

Requirements:

Proven experience as a

PPC Specialist/Freelancer

(min. 1-3 years). Strong knowledge of

Google Ads, Facebook Ads Manager, LinkedIn Ads, and remarketing campaigns

. Hands-on experience with

keyword tools, analytics, and A/B testing

. Excellent understanding of

conversion tracking, CPC, CPA, and ROAS

. Ability to work independently with strong communication and reporting skills.

Good to Have:

Experience in IT/Tech industry campaigns. Knowledge of SEO and digital marketing strategies. Google Ads Certification.

Engagement Type:

Freelance (Project / Hourly Basis)

Interested candidates can share their profiles at:

hr@exoticaitsolutions.com
Call at +91 9779161649

Job Types: Part-time, Freelance

Work Location: In person