Job Description

Job Title: PPC Expert

Location: Kolkata Salt Lake Sector V

Job Type: Full-Time

Salary Range: INR 30,000 - 40,000 per month

Note: This is an on-site position. Only local candidates are encouraged to apply.

About the Role:

We are looking for a performance-driven PPC Executive to manage and optimize high-budget ad campaigns across Google Ads and Meta Ads platforms. The ideal candidate will have hands-on experience handling daily budgets of INR 20,000 or more across multiple client accounts, with a strong understanding of UI/UX principles to support landing page design, content strategy, and creative direction.

Key Responsibilities:

Plan, execute, and optimize PPC campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram)

Manage and scale multiple ad accounts with daily spends of INR 20,000+

Conduct keyword research, audience targeting, bid strategies, and A/B testing

Monitor campaign performance and generate weekly/monthly reports with actionable insights

Collaborate with design and content teams to create high-converting ad creatives, landing pages, and videos

Provide UI/UX suggestions for landing pages and lead generation funnels to maximize conversion rates

Stay updated with the latest platform policies, ad formats, and performance trends

Coordinate with clients or internal stakeholders for approvals, feedback, and performance reviews

Required Skills & Qualifications:

Minimum 3 years of hands-on experience in Google Ads and Meta Ads

Proven track record of managing INR 20,000+ daily ad spend across multiple campaigns

Strong knowledge of performance marketing metrics (CPC, CPA, ROAS, CTR, etc.)

Working experience with Google Tag Manager, Google Analytics, and Meta Pixel

Proficient in creating high-performing ad copies and creatives

Experience with UI/UX best practices for landing page optimization

Basic knowledge of tools like Figma, Canva, Adobe XD, or similar

Understanding of video ad creation workflows and collaboration with creative teams

Preferred Qualifications:

Google Ads and Meta Blueprint certifications

Experience with automation tools (e.g., Zapier, Google Scripts)

Basic knowledge of HTML/CSS or WordPress

Familiarity with heatmap tools like Hotjar or Crazy Egg

What We Offer:

Competitive salary based on skill and performance

Opportunity to work with dynamic clients and diverse industries

Collaborative environment with growth-oriented projects

Creative freedom and flexible working arrangements

How to Apply:

Mail your CV to careers@arobit.com with the subject line:

"PPC Executive Application - [Your Name]"

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

Flexible schedule Leave encashment Paid sick time
Schedule:

Weekend only
Supplemental Pay:

Performance bonus Yearly bonus
Work Location: In person