Job Description

Responsibilities

• Develop and implement effective paid advertising strategies on Google Ads to drive targeted traffic and achieve conversion goals.
• Conduct thorough research and analysis to identify target audiences, keywords, and trending topics for effective ad campaigns.
• Create compelling ad copies and visuals that align with brand messaging and drive engagement.
• Optimize ad campaigns regularly to improve performance and maximize return on investment (ROI).
• Monitor and analyze key metrics, such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA), to identify opportunities for improvement.
• Stay up to date with industry trends and platform updates to leverage new advertising features and strategies.
• Collaborate with the content team to develop ad creatives and landing pages that effectively communicate product features and benefits.
• Track advertising budgets and ensure efficient allocation of funds across various platforms.
• Provide regular reports and insights on ad performance, including recommendations for optimization and future campaigns.

Requirements

• Proven experience as a Media Buyer or similar role, with expertise in Instagram, Facebook, and Google Ads.
• Strong knowledge of ad platforms and their respective advertising formats, targeting options, and bidding strategies.
• Proficiency in content writing, with the ability to create compelling ad copies and engaging content.
• Experience in analyzing campaign performance metrics and making data-driven decisions to improve results.
• Knowledge of audience targeting techniques and best practices for different advertising platforms.
• Familiarity with remarketing strategies and audience segmentation for effective campaign optimization.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.

Job Type: Full-time Salary: \xe2\x82\xb925,000.00 - \xe2\x82\xb935,000.00 per month Schedule:

• Day shift

Ability to commute/relocate:

• Ambalathara, Thiruvananthapuram, Kerala: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• Do you have Notice Period ?
• What is your Salary Expectation ?

Education:

• Bachelor\'s (Preferred)

Experience:

• Google Ads Expert: 1 year (Preferred)

Language:

• English (Preferred)

Work Location: In person Speak with the employer
+91 8089010200