to manage and optimize pay-per-click advertising campaigns across Google, Bing, and social media platforms. The candidate will be responsible for driving qualified traffic, improving ROI, and maximizing campaign performance.
Key Responsibilities:
Plan, execute, and optimize PPC campaigns across Google Ads, Bing Ads, Facebook, LinkedIn, and other platforms.
Conduct keyword research, competitor analysis, and audience targeting.
Write compelling ad copies and optimize creatives for better CTR and conversions.
Monitor, analyze, and report campaign performance using analytics tools.
Optimize bids, budgets, and campaign structure to maximize ROI.
Perform A/B testing for ads, landing pages, and targeting strategies.
Stay updated with the latest trends and best practices in PPC and digital advertising.
Collaborate with SEO, content, and design teams to align overall marketing strategies.
Requirements:
Bachelor's degree in Marketing, Business, or related field.
1-3 years of proven experience in managing PPC campaigns.
Strong knowledge of Google Ads, Bing Ads, Facebook Ads Manager, and LinkedIn Ads.
Proficiency in Google Analytics, Tag Manager, and other reporting tools.
Job Type: Full-time
Pay: ₹25,000.00 - ₹40,000.00 per month
Experience:
PPC expert: 1 year (Preferred)
Work Location: In person
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