Job Description

: PPC Expert (Google & Meta Ads)

Role Overview

We are seeking a results-driven

PPC (Pay-Per-Click) Expert

with specialized, hands-on experience managing campaigns on both

Google Ads

and

Meta Ads (Facebook/Instagram)

. The ideal candidate will be a data-obsessed optimizer responsible for planning, executing, and scaling our paid search and paid social strategies to drive conversions, maximize ROI, and achieve ambitious growth targets.

Key Responsibilities

Campaign Strategy & Management:

Plan, launch, and manage end-to-end paid advertising campaigns across

Google Ads

(Search, Display, Shopping, YouTube) and

Meta Ads

(Facebook, Instagram).

Optimization & Bidding:

Continuously monitor campaign performance, manage daily/monthly budgets, and optimize bidding strategies to maximize

ROAS (Return on Ad Spend)

and lower

CPA (Cost Per Acquisition)

.

Testing & Iteration:

Conduct rigorous

A/B testing

on ad copy, ad creatives, landing pages, and audience segmentation to drive continuous performance improvement.

Audience & Targeting:

Conduct in-depth keyword research, audience analysis, and segment creation (e.g., lookalikes, custom audiences) to ensure campaigns reach the most qualified prospects.

Tracking & Reporting:

Implement conversion tracking, manage UTM parameters, and use tools like Google Analytics to measure and attribute campaign success. Provide weekly reports with clear, actionable insights.

Collaboration:

Work closely with the design and content teams to ensure all ad creatives and messaging are compelling and aligned with campaign goals.

Required Skills & Qualifications

Experience: 5+

years of dedicated experience managing large-scale PPC campaigns.

Platform Expertise:

Proven mastery of

Google Ads

and

Meta Business Suite

.

Analytics:

Strong proficiency with

Google Analytics (GA4)

and ability to translate complex data into clear business recommendations.

Technical Skills:

Understanding of conversion tracking implementation (e.g., Google Tag Manager, Meta Pixel).

Attributes:

Analytical mindset, excellent organizational skills, and a passion for staying current with platform updates and industry trends.
Job Types: Full-time, Permanent

Pay: ?40,000.00 - ?120,000.00 per month

Benefits:

Health insurance Paid sick time Provident Fund
Work Location: In person