Job Description

PPC Expert :

We are seeking a results-driven

PPC Expert

to plan, execute, and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate will be responsible for improving performance, maximizing ROAS, and driving business growth through data-driven paid media strategies.

Key Responsibilities

Manage and oversee paid advertising campaigns across multiple platforms including

Google Ads, Bing Ads, Amazon Ads, and Social Media advertising platforms

. Develop, recommend, and execute effective paid media strategies aligned with

client objectives and business goals

. Monitor, manage, and optimize

campaign budgets, bids, and targeting

to maximize

ROAS and overall performance

. Ensure campaign alignment across multiple channels to

avoid budget overlap, wasted spend, and audience crossover

. Conduct

detailed PPC audits

and prepare actionable performance and optimization reports. Collaborate in planning and executing

paid search and social media strategies

. Track and analyze key performance indicators (

KPIs

) such as CTR, CPC, CPA, ROAS, and conversion rates to identify performance gaps and growth opportunities. Monitor daily, weekly, and monthly campaign performance to drive

continuous improvement and efficient budget utilization

. Generate and present

weekly and monthly performance reports

, highlighting insights, trends, and optimization recommendations. Analyze performance trends and make

data-driven decisions

to enhance campaign effectiveness. Provide recommendations for

conversion rate optimization (CRO)

, including website and landing page improvements based on user behavior and conversion data. Stay up-to-date with the latest

PPC, SEM, and paid media trends, tools, and best practices

, and implement them where applicable.

Required Skills & Qualifications

Proven experience managing

PPC campaigns across multiple platforms

. Strong analytical skills with the ability to interpret data and optimize performance. Hands-on experience with

Google Ads, Bing Ads, Amazon Ads, and Social Media Ads

. In-depth knowledge of bidding strategies, audience targeting, and budget optimization. Experience with performance tracking tools such as

Google Analytics, Google Tag Manager

, and platform-specific reporting tools. Excellent reporting, communication, and presentation skills. Ability to manage multiple campaigns and priorities simultaneously.

Preferred Qualifications

Certification in

Google Ads / Bing Ads / Meta Ads

. Experience with

eCommerce, lead generation, and performance marketing

campaigns. Knowledge of conversion optimization and UX best practices.

Key Performance Indicators (KPIs)

ROAS and CPA improvement Budget efficiency and spend optimization Conversion rate improvement Campaign scalability and performance growth
Job Type: Full-time

Pay: ₹500,000.00 - ₹1,000,000.00 per month

Work Location: In person