Job Description

Designation:- PPC Expert/DMM

Experience: 5+ years

Salary: Upto 70 k/ Month



We are seeking a performance-driven digital expert who thrives on data, creativity, and scale.

The ideal candidate has hands-on experience managing large ad spends (?25L+/month) across

multiple platforms and knows how to turn insights into measurable growth.

This role demands a blend of analytical precision, creative strategy, and technical expertise to

optimize performance across paid, owned, and earned media channels.

Key Responsibilities

Performance Marketing (Meta & Google Ads)

? Develop, execute, and scale campaigns across Facebook (Meta), Google Search,

Performance Max, YouTube, Display, and Shopping.

? Own the full funnel -- from prospecting to retargeting -- while ensuring efficiency in

CTR, CPM, CPA, and ROAS metrics.

? Conduct deep performance analysis to identify high-impact creatives, audiences, and

offers.

? Manage ad budgets up to ?25L/month, ensuring optimal pacing, scaling, and ROI.

? Build and refine account structures for better testing, reporting, and campaign health.

? Run systematic A/B tests on creatives, copy, landing pages, and audiences.

Tracking, Measurement & Analytics

? Implement and maintain tracking systems using Google Tag Manager (GTM), GA4, and

Conversion APIs.

? Set up advanced triggers, variables, and events to capture user behavior and

conversions accurately.

? Debug and troubleshoot data discrepancies across platforms using Tag Assistant and

Chrome DevTools.

? Maintain alignment between GTM ? GA4 ? ad platforms for end-to-end attribution.

? (Bonus) Implement privacy-compliant server-side tagging setups.

Creative & Copy Strategy

? Collaborate with the creative team to develop thumb-stopping ad visuals and compelling

copy.

? Identify what drives performance -- hooks, offers, user-generated content, or branded

narratives.

? Translate insights into actionable creative briefs that align with campaign objectives.

Retention & Lifecycle Marketing

? Plan and execute customer retention campaigns through Email, WhatsApp, SMS, and

Push.

? Use CRM tools like Klaviyo, Mailmodo, or HubSpot to automate user journeys --

welcome, cart abandonment, win-back, and post-purchase flows.

? Segment audiences using behavioral and RFM logic to deliver personalized

communication.

? Analyze campaign metrics (open rates, CTRs, conversions) to optimize engagement and

revenue.

? Ensure cross-channel alignment between retention efforts and paid remarketing

campaigns.

Data-Driven Decision Making

? Use data visualization tools to present insights and performance narratives to

stakeholders.

? Identify inefficiencies, wasted spend, and growth opportunities across channels.

? Deliver actionable insights -- not just reports -- to guide creative, landing page, and

funnel optimization efforts.

Core Competencies

? Deep expertise in Meta Ads Manager and Google Ads ecosystem

? Strong grasp of tracking, attribution, and conversion optimization

? Proven ability to handle and optimize large-scale ad spends

? Analytical mindset with command over data interpretation and reporting

? Creative flair for copywriting and visual direction

? Hands-on experience in CRM & marketing automation tools

? Proactive problem-solving with attention to detail and cross-team collaboration

Who You Are

? A performance marketer who's equally analytical and creative.

? Obsessed with metrics, but understands the human behavior behind them.

? Constantly testing, learning, and refining for better outcomes.

? Thrives in fast-paced environments with ownership and accountability.

Job Type: Full-time

Pay: ?50,000.00 - ?70,000.00 per month

Work Location: In person