Job Description

Job Title:

PPC Expert

Location:

Mohali Punjab

Job Summary:

We are looking for a highly skilled and data-driven

PPC Expert

to manage and optimize our paid advertising campaigns across platforms such as Google Ads, Bing, Facebook, LinkedIn, and other digital channels. The ideal candidate will be responsible for executing strategies that maximize ROI, generate qualified leads, and drive measurable business growth.

Key Responsibilities:

Plan, create, manage, and optimize PPC campaigns across

Google Ads, Meta (Facebook/Instagram), LinkedIn Ads

, and other relevant platforms. Conduct thorough

keyword research

, competitor analysis, and audience targeting. Write compelling

ad copy

and design effective ad creatives (in collaboration with the creative team). Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS, etc.) and provide actionable insights. Perform

A/B testing

on ad copy, landing pages, and bidding strategies to continuously improve results. Optimize campaign structure, bidding strategies, ad placements, and budgets. Generate weekly and monthly performance reports for stakeholders. Ensure campaigns align with brand goals, marketing strategy, and budget requirements. Stay updated on the latest trends, tools, and algorithm changes in PPC and digital advertising.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field. 2-5 years of hands-on experience in managing PPC campaigns. Google Ads and/or Meta (Facebook) certifications are strongly preferred. Proficient in Google Ads, Google Analytics, Tag Manager, Meta Business Suite, and LinkedIn Campaign Manager. Experience with tools such as SEMrush, Google Data Studio, and Excel. Strong analytical skills with a good understanding of performance metrics. Excellent attention to detail, organization, and communication skills.

Skills & Competencies:

Deep understanding of PPC campaign structure and performance drivers Strong grasp of digital marketing principles and conversion tracking Ability to manage multiple campaigns simultaneously Creative thinking combined with data-driven decision-making Knowledge of SEO and how it complements paid advertising is a plus

Work from office

Job Type: Full-time

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits:

Paid sick time
Schedule:

Day shift
Supplemental Pay:

Performance bonus * Yearly bonus