to manage and optimize paid campaigns across Google Ads and Meta platforms. The ideal candidate should have hands-on experience with running performance-based campaigns, especially for lead generation and e-commerce.
Key Responsibilities
Create, manage, and optimize Google Ads and Meta Ads campaigns
Conduct keyword research and competitor analysis
Write compelling ad copies and optimize for CTR & conversions
Manage budgets and adjust bids to maximize ROI
Set up and manage conversion tracking, retargeting, and pixel setups
Monitor performance daily and generate campaign reports
Coordinate with the creative team for ad assets and landing pages
Key Skills & Tools
Google Ads (Search, Display, YouTube)
Meta Ads (Facebook & Instagram)
Google Analytics, Google Tag Manager, Meta Pixel
Keyword Planner, SEMrush/Ahrefs (basic)
Strong analytical and reporting skills
Understanding of CPL, ROAS, CTR, and other KPIs
Who You Are
1-2 years of experience in managing paid campaigns
Strong analytical thinking and attention to detail
Ability to work independently and meet tight deadlines
Passionate about performance marketing and trends
Job Type: Full-time
Pay: ₹20,000.00 - ₹25,000.00 per month
Benefits:
Paid sick time
Work Location: In person
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