Job Description

We are seeking a

PPC Executive

who will be responsible for planning, executing, and optimizing paid marketing campaigns across multiple digital platforms. The ideal candidate should have hands-on experience in managing ad accounts, developing creative campaigns, analyzing performance data, and driving measurable results through targeted digital strategies.

Key Responsibilities

Plan, create, and manage PPC campaigns across

Google Ads, Meta, LinkedIn, and other ad platforms

. Conceptualize and prepare

ad creatives

, including static images and video ads. Develop and optimize

landing pages

, website banners, and campaign taglines to improve conversion rates. Conduct

keyword research, competitor analysis, and audience segmentation

for precise targeting. Use

hyperlocal data

to design and execute strategies for local markets. Perform

account audits, bid adjustments, and budget optimizations

to ensure maximum ROI. Continuously monitor campaign performance and make

real-time creative and strategy changes

. Collaborate with the content and design teams to produce engaging marketing materials. Track, analyze, and report on campaign KPIs, conversions, and ROI. Plan, execute, and measure

A/B tests, experiments, and conversion rate improvements

. Maintain and grow

social media presence

through paid promotions and engagement-driven campaigns. Stay updated on the

latest PPC trends, tools, and algorithm changes

.

Required Skillsets

Strong understanding of

Google Ads, Meta Ads, and LinkedIn Campaign Manager

. Familiarity with

graphics and video ad creation processes

. Proficiency in

keyword research, analytics, and ad copywriting

. Analytical mindset with the ability to interpret campaign data and optimize performance. Excellent communication and coordination skills for team and client interactions. Comfortable being available via

phone/WhatsApp

during critical campaign periods or off-hours.

Skills & Qualifications

1+ years

of experience in a similar

PPC / Digital Marketing / Paid Media

role (preferred). Bachelor's degree in

Marketing, Business Administration, or a related field

. In-depth knowledge of

social media platforms, paid media strategies, and website analytics

. Hands-on experience with

Google Analytics, Google Tag Manager

, and other ad tracking tools. Strong attention to detail and the ability to manage multiple campaigns simultaneously.
Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

Provident Fund
Experience:

Total work: 1 year (Preferred) Google Ads: 1 year (Preferred) * Meta Ads: 1 year (Preferred)