Create, manage, and optimize PPC campaigns across platforms (Google Ads, Bing Ads, Facebook, etc.).
Set up ad copy, keyword targeting, bidding strategies, and budget management.
Perform regular account audits and identify areas for improvement.
Conduct thorough keyword research to identify new opportunities and optimize ad campaigns.
Use tools like Google Keyword Planner, SEMrush, or Ah refs to refine keyword lists.
Monitor and analyze campaign performance using Google Analytics, Google Ads reports, and other PPC tools.
Provide regular performance reports with actionable insights and recommendations.
Ensure efficient spending across multiple PPC accounts and campaigns.
Monitor cost-per-click (CPC), cost-per-conversion (CPA), and return on ad spend (ROAS).
Keep up to date with the latest trends, tools, and best practices in PPC advertising.
Requirements:
6-9 Months of experience managing paid search campaigns (Google Ads, Bing Ads, or other PPC platforms).
Knowledge of Google Ads and Google Analytics.
Familiarity with keyword research tools (Google Keyword Planner, SEMrush, Ahrefs, etc.).
A basic understanding of A/B testing and conversion optimization.
Ability to multitask and manage multiple campaigns.
Strong written and verbal communication skills.
Job Type: Permanent
Pay: ₹15,000.00 - ₹23,000.00 per month
Benefits:
Provident Fund
Work Location: In person
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