Job Description

Required Technical skills

Degree in Marketing, Digital Media or a related field. Proven years of experience as a PPC or Digital Marketing Specialist. Professional certification in Google Ads will be preferred. Must be well versed with FB Pixel, Google Analytics for traffic identification process and other analytics. Exceptional knowledge of SEO and advanced digital marketing skills. Familiar with all Social media sites and platforms e.g. Instagram, Facebook, LinkedIn etc. Outstanding knowledge of analytics tools, e.g. Google Analytics, etc. Understanding of HTML and XML will be an added benefit.

Roles & Responsibilities

Creating and planning a variety of PPC campaigns across a range of digital channels like Google Ads, Facebook Ads, LinkedIn Ads, Instagram Ads etc. Ensuring engaging copy for adverts, proofreading and making creative suggestions for advert templates by a robust keyword search and mapping in the content. Launch and optimize various PPC campaign. Manage multiple campaigns and work with a range of clients and internal stakeholders. Oversee accounts performance on search platforms (e.g. Google AdWords, Facebook Ads etc.) and be involved in keyword selection and audience targeting. Adherence to budget and adjust expenses to gain better ROI. Overseeing existing campaigns and making recommendations on how to optimise them. Participate in forming effective paid search strategies. Responsible for account management of clients, relationship building and timely responding to all the mails and sending detailed analysis and reports of campaign. Interpret and analyse large amounts of complex data from multiple sources to get insights and making informed decisions to improve the performance of PPC campaign. Track KPIs to assess performance and pinpoint issue and Produce reports for management (e.g. dashboards) Maintain partnerships with PPC ad platforms and vendors. Identifying various PPC processes, refining them & periodically evaluating them.
Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

Health insurance Provident Fund
Work Location: In person