Job Description

Job Overview:

We are seeking a

results-driven PPC Expert

who specializes in running and optimizing paid ad campaigns across

Meta (Facebook & Instagram), LinkedIn, and Google Ads.

The ideal candidate will have a deep understanding of digital advertising strategies, audience targeting, and campaign optimization to maximize ROI.

Key Responsibilities:

Campaign Strategy & Setup:

Plan, create, and execute paid advertising campaigns on

Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads.

Keyword & Audience Research:

Conduct thorough research to identify the right keywords, audience segments, and targeting strategies.

Ad Creation & Optimization:

Develop compelling ad copies, creatives, and landing pages to improve ad performance and conversions.

Budget Management:

Optimize ad spend across multiple platforms to achieve the best possible ROI.

Performance Tracking & Reporting:

Monitor key KPIs (CTR, CPC, ROAS, CPA, etc.), generate reports, and provide data-driven insights.

A/B Testing:

Conduct A/B testing on ad creatives, headlines, and landing pages to improve performance.

Remarketing & Retargeting:

Implement advanced retargeting strategies to re-engage potential customers.

Stay Updated:

Keep up with the latest PPC trends, algorithm updates, and platform changes to refine strategies.

Requirements & Qualifications:

Educational Requirement:

Bachelor's degree in Marketing, Business, or a related field.

Certification:

Must possess a recognized Performance Marketing Certificate (e.g., from Google, Meta, or a reputable digital marketing institution).

Experience Level:

Ideal for a motivated recent graduate or someone with 3-6 months of relevant internship

Foundational Knowledge:

Solid understanding of key performance metrics (CPC, CPA, ROAS, LTV) and experience with bid management.

Platform Proficiency:

Familiarity with major advertising platforms like Google Ads and Meta Ads (Facebook/Instagram).

Analytical Skills:

Strong ability to analyze data in platforms like Google Analytics and translate metrics into actionable insights.

Communication:

Excellent written and verbal communication skills.
Job Types: Full-time, Internship

Pay: ₹8,000.00 - ₹10,000.00 per month

Benefits:

Flexible schedule
Work Location: In person