in managing paid advertising campaigns across platforms like Google Ads, Meta Ads, and other digital channels. The ideal candidate should have strong analytical skills, a creative approach to ad copy and targeting, and the ability to optimize campaigns for maximum ROI.
Key Responsibilities:
Plan, create, and manage
PPC campaigns
on Google Ads, Facebook Ads, Instagram Ads, and other relevant platforms.
Conduct
keyword research
and competitor analysis to identify opportunities for campaign growth.
Write
compelling ad copies
and coordinate with the creative team for ad creatives.
Optimize campaigns for
higher CTR, conversions, and ROAS
.
Monitor campaign performance and prepare
weekly/monthly performance reports
.
Conduct
A/B testing
for ad creatives, landing pages, and targeting strategies.
Stay updated with
PPC trends, algorithm updates, and industry best practices
.
Manage budgets and ensure campaigns deliver results within allocated spend.
Collaborate with SEO, Social Media, and Design teams to ensure
integrated marketing efforts
.
Requirements:
Minimum
1 year of hands-on experience
in PPC campaign management.
Proficiency in
Google Ads, Meta Business Suite
, and other ad platforms.
Strong understanding of
CPC, CPA, ROAS, CTR
, and other PPC metrics.
Experience with
Google Analytics
and conversion tracking.
Good command of
Excel/Google Sheets
for data analysis.
Excellent analytical, problem-solving, and communication skills.
Certification in
Google Ads or Meta Ads
will be an added advantage.
Benefits:
Competitive salary based on experience.
Performance-based incentives.
Opportunity to work with a
growing and dynamic digital marketing team
.
Access to training and career development programs.
Flexible working environment.
Job Type: Full-time
Pay: From ?10,000.00 per month
Work Location: In person
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