Job Description

Develop high-performing Google Ads campaigns (Search, Display, YouTube) for lead generation.

Understand client objectives and build strategies aligned with specific business goals.

Conduct deep keyword research, audience targeting, and competitor analysis.

Execution & Management

Job Title: PPC Executive

Salary: Rs.12,000 - Rs.30,000/- Month

Location: Indira Nagar, Lucknow

Contact: 7985886831

Company: Fx Retina - Performance Marketing Agency

About Us:

Fx Retina is a performance marketing agency based in Indira Nagar, Lucknow, helping brands in healthcare, real estate, D2C, and service industries grow through ROI-focused campaigns. We are looking for a Google Ads Specialist who has real, hands-on experience across industries and is capable of generating qualified leads through Search and YouTube campaigns.

Key Responsibilities:

Campaign Strategy & Setup:

Launch and manage Search Ads with a focus on lead generation. Set up and manage YouTube Ads campaigns for awareness and lead nurturing. Optimize ad groups, keywords, bidding strategies, and ad extensions. Manage daily budgets and pacing across multiple client accounts.

Execution & Management

Launch and manage Search Ads with a focus on lead generation.

Set up and manage YouTube Ads campaigns for awareness and lead nurturing. Optimize ad groups, keywords, bidding strategies, and ad extensions. Manage daily budgets and pacing across multiple client accounts.

Optimization & Reporting

Monitor key metrics like CTR, CPC, CPL, conversion rate, and ROAS. Conduct A/B testing on ad copies and landing page variations. Regularly analyze performance data and make necessary optimizations. Share structured and actionable performance reports with internal teams and clients.

Requirements:

2+ years of experience running Google Ads campaigns for lead generation. Must have worked with 5-6 clients across different industries such as healthcare, real estate, salon, education, or D2C. Strong command over Google Search Ads, including campaign structure, keyword strategy, and quality score optimization. Good working knowledge of YouTube Ads setup and audience targeting. Familiarity with tools like Google Tag Manager, Google Analytics, Google Ads Editor, and Keyword Planner. Ability to interpret performance data and make ROI-driven decisions. Certifications in Google Ads (Search/Video) are a bonus. Strong communication and reporting skills.

Job Type: Full-time

Schedule: Day Shift

Incentives: Monthly performance-based bonus

Job Type: Full-time

Pay: ?12,000.00 - ?30,000.00 per month

Benefits:

Cell phone reimbursement Paid sick time Paid time off
Work Location: In person