Job Description

Job Title: Performance Marketing Specialist (Paid Media)

Salary:

Up to ?40,000 In-Hand

Experience:

3-6 Years

Industry:

Digital Marketing / Advertising

About the Role:

We are looking for a results-driven

Performance Marketing Specialist

with proven agency experience to join our dynamic team. You will be responsible for strategizing, executing, and optimizing paid media campaigns across diverse client portfolios, particularly in the EdTech sector.

Key Responsibilities:

Plan and execute PPC campaigns tailored to clients from various industries. Own end-to-end client communication and act as the primary point of contact. Collaborate with internal teams to enhance client visibility through well-optimized campaigns. Monitor campaign budgets and optimize performance metrics such as

Cost Per Lead (CPL)

and

Cost Per Acquisition (CPA)

. Coordinate with content and design teams to create engaging ad creatives. Prepare and deliver regular performance reports highlighting ROI and key insights. Share lead generation updates and campaign effectiveness with clients.

Skills & Experience Required:

Agency experience managing multiple clients

is a

must

. 3-6 years of hands-on experience in

Paid Media / Performance Marketing

. Proficient in

Google Ads

and

Facebook Ads Manager

. Demonstrated success in campaign optimization for

EdTech products

. Strong understanding of the

student/parent buyer journey

. Excellent verbal and written communication skills for effective client interaction. Ability to manage multiple projects and deliver results under tight deadlines.

What You'll Get:

A competitive salary of up to ?40,000 in hand. Opportunity to work with a diverse client base. Creative freedom and ownership of performance strategies. A collaborative and growth-oriented work environment.
Job Types: Full-time, Permanent

Pay: Up to ?40,000.00 per month

Schedule:

Day shift Monday to Friday Morning shift
Work Location: In person