Travelounce Private Limited is a growing travel solutions company offering tailor-made travel experiences, including flight bookings, hotel stays, and holiday packages. We are driven by innovation and performance, leveraging data-driven marketing to connect travelers with unforgettable journeys across the globe.
We are seeking a
PPC Executive (Travel Industry)
who can manage and optimize paid campaigns across multiple platforms to drive quality leads and achieve strong ROI for our travel business.
Key Responsibilities
Plan, execute, and manage
PPC campaigns
on
Google Ads, Bing, Meta, and travel-specific advertising platforms
.
Conduct
keyword research, ad creation, and bid optimization
to maximize visibility and conversions for travel-related campaigns.
Monitor
daily campaign performance
, analyze results, and make data-driven adjustments to improve ROI.
Create and interpret campaign performance reports using
Google Analytics, Data Studio, or Power BI
.
Collaborate with the
SEO, content, and design teams
to develop effective landing pages for travel promotions.
Optimize campaigns for different travel services including
flights, hotels, and holiday packages
.
Manage
display, discovery, and remarketing campaigns
to increase brand reach and retarget potential travelers.
Track and analyze key performance metrics such as
CPC, CTR, CPA, and conversion rate
to identify areas of improvement.
Stay updated on
travel industry trends
, seasonal demands, and platform updates to maintain competitive advantage.
Required Skills & Qualifications
Bachelor's degree in Marketing, Business, or a related field.
2-4 years of proven experience
managing PPC campaigns in the
travel industry
.
Strong knowledge of
Google Ads, Meta Ads, Google Tag Manager, and Google Analytics (GA4)
.
Hands-on experience in
conversion tracking, audience segmentation, and remarketing
.
Analytical mindset with proficiency in
Excel / Power BI / Google Data Studio
.
Understanding of
customer travel behavior, seasonal trends, and booking funnels
.
Excellent written and verbal communication skills.
Preferred Skills
Experience with
travel meta-search and OTA platforms
(Skyscanner, Kayak, TripAdvisor, etc.).
Knowledge of
Performance Max campaigns
and
automation tools
within the travel sector.
Familiarity with
landing page optimization tools
(Unbounce, Instapage, etc.).
What We Offer
Competitive salary and attractive performance incentives.
Dynamic work environment within a
leading travel brand
.
Exposure to
international travel campaigns and markets
.
Learning and growth opportunities in
digital travel marketing
.
Job Types: Full-time, Permanent
Pay: ₹13,255.14 - ₹42,998.34 per month
Work Location: In person
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