Job Description

We are seeking a detail-oriented and results-driven

PPC Executive

to manage and optimize paid advertising campaigns in Google Ads. The ideal candidate will have some understanding of performance marketing, data analysis, and campaign optimization techniques.

Key Responsibilities

Plan, create, and manage PPC campaigns in Google Ads (Search, Pmax, Display, Video) Conduct keyword research, audience segmentation, and competitor analysis. Monitor campaign performance daily and optimize to achieve KPIs such as leads, conversions, ROAS, and CPA. Write compelling ad copy and coordinate with creative teams for ad creatives. Perform A/B testing for ads, landing pages, and bidding strategies. Track and analyze campaign data to provide actionable insights and weekly/monthly performance reports. Manage budgets effectively and ensure optimal spend allocation. Stay updated with the latest PPC trends, platform updates, and industry best practices.

Preferred Skills (Good to Have)

Google Ads or Meta certification. Experience with e-commerce or lead-generation campaigns. Basic knowledge of landing page CRO (Conversion Rate Optimization). Familiarity with marketing automation tools and CRM systems.
Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

Health insurance Paid time off Provident Fund
Work Location: In person