Job Description

About the Role

We are seeking a performance-driven

PPC Expert

who can plan, execute, and optimize advertising campaigns across

Google Ads, Meta Ads

, and

Google Merchant Center

-- with a strong focus on generating

high-quality leads and consistent sales

.
The ideal candidate must be analytical, creative, and capable of delivering measurable business results.

Key Responsibilities

Google Ads Management

Create and manage

Search, Display, Video, PMax & Remarketing

campaigns Conduct keyword research, competitor analysis, and landing page recommendations Optimize campaigns for

CTR, CPC, conversions, ROAS & SALES

Manage

Google Merchant Center

(product feed setup, approvals & troubleshooting)

Meta Ads Management (Facebook & Instagram)

Build and optimize campaigns for traffic, conversions &

sales generation

A/B test creatives, audiences, and placements Scale profitable campaigns while maintaining stable ROAS

Sales & Performance Focus

Strategically plan funnels and ad flows that

directly contribute to sales growth

Execute remarketing strategies to increase repeat purchases Analyze customer behavior and optimize campaigns for

better sales output

Track and improve end-to-end conversions (from ad click to purchase)

Analytics & Reporting

Prepare performance reports with actionable insights Use GA4, Meta Insights & UTM tracking Monitor account health and maintain cost efficiency

Creative Coordination

Plan creatives that improve CTR and conversions Work with the design/content team for high-performing ads Ensure ad copies and visuals follow brand guidelines

Budget & Account Management

Manage and optimize daily & monthly budgets Maximize ROI and minimize wasted spend Maintain quality scores and relevance

Skills & Qualifications Required Skills

Strong hands-on experience in

Google Ads, Meta Ads & Merchant Center

Proven track record of

producing sales through paid campaigns

Ability to analyze data and take decisions to improve ROAS Knowledge of conversion tracking, attribution & performance funnels Experience in e-commerce advertising (preferred)

Preferred Skills

Google Ads & Meta Blueprint certifications Experience with landing page optimization Knowledge of Shopify/WooCommerce funnels

Salary & Benefits

?25,000 - ?35,000 per month

Attractive performance incentives Growth-oriented work environment
Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

Paid time off
Work Location: In person