Ppc Executive
Year Pitampura, Delhi, Delhi, India
Job Description
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- Campaign Management:
- Develop and manage PPC campaigns across various platforms such as Google Ads, Bing Ads, and social media channels.
- Conduct keyword research and create targeted ad copies to enhance campaign relevance and performance.
- Monitor budgets, bids, and campaign metrics to ensure optimal performance.
- Keyword Research and Analysis:
- Conduct thorough keyword research to identify high-performing keywords relevant to the business.
- Regularly analyze keyword performance and make adjustments to improve ad relevance and quality score.
- Ad Copy Creation:
- Write compelling ad copies that align with the brand messaging and encourage user engagement.
- Conduct A/B testing to identify the most effective ad variations.
- Landing Page Optimization:
- Collaborate with the web development team to ensure landing pages are optimized for conversions.
- Analyze user behavior on landing pages and make recommendations for improvements.
- Analytics and Reporting:
- Use analytics tools to track and analyze campaign performance, providing insights and recommendations.
- Prepare regular reports on key metrics, trends, and KPIs.
- Competitor Analysis:
- Stay informed about industry trends and competitor activities.
- Conduct regular competitive analysis to identify opportunities and threats.
- Budget Management:
- Manage daily, weekly, and monthly budgets for PPC campaigns.
- Optimize budget allocation based on performance and business priorities.
- Collaboration:
- Work closely with the marketing team to align PPC strategies with overall marketing objectives.
- Collaborate with graphic designers and content creators to create visually appealing and effective ads.
- Stay Updated:
- Stay abreast of industry updates, algorithm changes, and new features on advertising platforms.
- Implement best practices and adopt new strategies to improve campaign performance.
- Health insurance
- Provident Fund
- Day shift
- Performance bonus
- Yearly bonus
- Bachelor\'s (Preferred)
- Bing Ads: 2 years (Preferred)
- Search Ads: 2 years (Preferred)
- Google Ads: 2 years (Preferred)
- Google AdWords: 2 years (Preferred)
- Google Ad Manager: 1 year (Preferred)
- English (Preferred)
+91 9953999812
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Job Detail
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Job IdJD3244957
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationPitampura, Delhi, Delhi, India
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EducationNot mentioned
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ExperienceYear