Job Description

Job Title: PPC Executive

About Us:

We as

Primotech

are as an IT Global Solutions company. We've been delivering software development and IT projects from several big enterprises to small and medium-sized businesses. We blend agile methodologies with technical expertise to take business to the next level.

What We Are Looking for:

We are seeking a skilled

PPC (Pay-Per-Click) Executive

to join our digital marketing team. The ideal candidate will be responsible for managing our paid campaigns across various platforms (Google Ads, Bing, social media channels, etc.) and optimizing performance to drive relevant traffic, increase conversions, and enhance brand awareness. This role requires analytical skills, knowledge of digital advertising, and the ability to strategize and execute successful PPC campaigns.

Key Responsibilities:

Campaign Management:

Create, monitor, and optimize PPC campaigns across Google Ads, Bing Ads, and social media platforms to meet business goals and KPIs.

Keyword Research & Analysis:

Conduct thorough keyword research and competitive analysis to target relevant audiences and identify growth opportunities.

Ad Copywriting & Design Coordination:

Develop compelling ad copy and collaborate with designers for visually appealing creatives aligned with brand messaging.

Bid Management & Budget Allocation:

Optimize bids and manage daily budgets to maximize ROI, balancing spending efficiency with quality leads.

Performance Analysis & Reporting:

Track, analyze, and report on campaign performance, conversion rates, and other KPIs, providing actionable insights and recommendations for improvement.

A/B Testing & Optimization:

Test ad copies, landing pages, and other campaign elements for continual improvement and enhanced results.

Audience Targeting & Retargeting:

Identify and target specific audience segments, implementing retargeting strategies to engage previous website visitors.

Competitor Analysis:

Regularly monitor competitor activity and adjust campaigns as necessary to maintain a competitive edge.

Collaboration & Communication:

Work closely with SEO, content, and web development teams to align PPC campaigns with overall marketing strategies.

Requirements:

Bachelor's degree in Marketing, Advertising, or related field. Proven experience 3+ years in managing PPC campaigns across Google Ads, Bing, and social media platforms. Proficiency in Google Analytics, Google Ads, Bing Ads, and other relevant tools. Strong analytical skills and attention to detail. Ability to work under deadlines and manage multiple projects simultaneously. Familiarity with A/B testing and other conversion optimization strategies. Excellent communication skills and teamwork abilities.
Interested candidates may share their resume at

ritika.sankhyan@primotech.com

Job Type: Permanent

Pay: ₹20,000.80 - ₹30,000.73 per month

Work Location: In person