We are seeking a highly motivated and results-driven PPC Executive with 2-4 years of proven experience in planning, executing, and optimizing paid advertising campaigns. The ideal candidate should possess strong analytical skills and hands-on expertise in managing PPC campaigns across multiple platforms. You will play a key role in generating leads, increasing online visibility, and delivering a strong ROI.
Key Responsibilities:
? Strategically manage, optimize, and scale PPC campaigns across Google Ads, Bing Ads, Meta (Facebook & Instagram), LinkedIn, and other paid channels.
? Conduct in-depth keyword research, audience targeting, and competitive analysis to identify growth opportunities.
? Write compelling ad copy and coordinate with designers for effective visual creatives.
? Monitor campaign performance daily and proactively make data-driven adjustments to improve CTR, Quality Score, and conversion rates.
? Manage budgets across multiple campaigns to ensure efficient spend and maximum ROI.
? Regularly implement A/B testing on ads, landing pages, and bidding strategies.
? Collaborate with content, SEO, and web development teams to ensure cohesive digital strategies.
? Prepare detailed campaign reports, insights, and recommendations for internal and client reviews.
? Ensure accurate campaign tracking using tools like Google Analytics, Google Tag Manager, and UTM parameters.
Requirements:
? 2-4 years of hands-on experience in managing PPC campaigns across Google Ads, Bing Ads, Meta Ads Manager, etc.
? Strong understanding of conversion tracking, pixel implementation, and retargeting strategies.
? Proficiency in Google Analytics, Google Tag Manager, and Excel/Google Sheets.
? Solid grasp of campaign performance metrics like CPC, CPA, ROAS, CTR, and Quality Score.
? Google Ads and Meta Blueprint certifications are preferred.
? Strong communication skills and the ability to work cross-functionally with different teams.
? Attention to detail with a commitment to delivering error-free campaigns and reports.
Job Type: Full-time
Pay: ₹25,000.00 - ₹35,000.00 per month
Benefits:
Paid sick time
Paid time off
Provident Fund
Work Location: In person
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