Job Description

We are looking for a results-driven

PPC Specialist

with at least 2+ years of hands-on experience in managing and optimizing paid campaigns across Google Ads, Bing, Meta, and other advertising platforms. The ideal candidate should have strong analytical skills, creativity, and the ability to deliver measurable performance improvements.

Key Responsibilities

Plan, set up, and optimize PPC campaigns across Google Ads, Meta Ads, Bing, and other platforms Conduct keyword research, competitor analysis, and audience segmentation Manage Search, Display, Video, Shopping, and Remarketing campaigns Monitor daily campaign performance and make data-led optimization decisions Create compelling ad copies and A/B test ad variants Track conversions using Google Analytics, GTM, and platform-specific tools Prepare weekly/monthly performance reports with insights and recommendations Maintain ad budgets, reduce CPA, improve ROAS, and drive quality leads/sales Collaborate with the marketing team for landing page optimization Stay updated with PPC trends, algorithm changes, and industry best practices

Required Skills & Qualifications

Minimum

2+ years

of proven experience managing PPC campaigns Strong knowledge of

Google Ads

,

Meta Ads

, and

Bing Ads

Proficiency with

Google Analytics, Google Tag Manager, Google Merchant Center

Experience with lead generation & e-commerce campaigns Strong analytical and reporting skills Good communication and attention to detail Google Ads Certification (Preferred but not mandatory)
Job Types: Full-time, Permanent

Pay: ?15,000.00 - ?30,000.00 per month

Benefits:

Flexible schedule Internet reimbursement Leave encashment Paid sick time
Work Location: In person