Job Description

We are seeking a

highly motivated and results-driven PPC Executive

with 3-4 years of proven experience in planning, executing, and optimizing paid advertising campaigns. The ideal candidate should possess strong analytical skills and hands-on expertise in managing PPC campaigns across multiple platforms. You will play a key role in generating leads, increasing online visibility, and delivering a strong ROI.

Key Responsibilities:

Strategically manage, optimize, and scale PPC campaigns across Google Ads, Bing Ads, Meta (Facebook & Instagram), LinkedIn, and other paid channels. Conduct in-depth keyword research, audience targeting, and competitive analysis to identify growth opportunities. Write compelling ad copy and coordinate with designers for effective visual creatives. Monitor campaign performance daily and proactively make data-driven adjustments to improve CTR, Quality Score, and conversion rates. Manage budgets across multiple campaigns to ensure efficient spend and maximum ROI. Regularly implement A/B testing on ads, landing pages, and bidding strategies. Collaborate with content, SEO, and web development teams to ensure cohesive digital strategies. Prepare detailed campaign reports, insights, and recommendations for internal and client reviews. Ensure accurate campaign tracking using tools like Google Analytics, Google Tag Manager, and UTM parameters.

Requirements:

3-4 years of hands-on experience in managing PPC campaigns across Google Ads, Bing Ads, Meta Ads Manager, etc. Strong understanding of conversion tracking, pixel implementation, and retargeting strategies. Proficiency in Google Analytics, Google Tag Manager, and Excel/Google Sheets. Solid grasp of campaign performance metrics like CPC, CPA, ROAS, CTR, and Quality Score. Google Ads and Meta Blueprint certifications are preferred. Strong communication skills and the ability to work cross-functionally with different teams. Attention to detail with a commitment to delivering error-free campaigns and reports.
Job Type: Full-time

Pay: From ?35,000.00 per month

Work Location: In person