Job Description

Key Responsibilities: for PPC Executive

Campaign Management:

Create, manage, and optimize PPC campaigns on platforms such as Google Ads, Bing Ads, Facebook Ads, and other paid search/social media platforms. Conduct keyword research and selection for pay-per-click campaigns. Develop and test ad copy to determine the most effective messaging. Monitor and analyze campaign performance metrics, making data-driven decisions to optimize campaigns. Manage bid adjustments, budget allocation, and audience targeting.

Strategy Development:

Develop PPC strategies that align with overall marketing goals and objectives. Stay updated with industry trends, best practices, and platform updates.

Performance Analysis and Reporting:

Track, analyze, and report on key performance indicators (KPIs) and metrics. Utilize tools like Google Analytics, and Google Tag Manager to analyze the performance of campaigns and their impact on overall marketing efforts.

Collaboration and Communication:

Work closely with the broader marketing team to integrate PPC efforts with other marketing strategies. Collaborate with designers and content creators to develop compelling ad creatives.
Job Types: Full-time, Permanent

Pay: ?20,732.02 - ?30,000.00 per month

Benefits:

Flexible schedule Leave encashment Paid sick time Paid time off
Experience:

PPC: 1 year (Preferred)
Work Location: In person