Designation: PPC Executive
Job Location: Mumbai
Qualifications: Any Graduate
Years of Experience: 2-3 years in Search Engine Marketing (SEM)
Roles and Responsibilities
- Manage PPC accounts across international markets including the UK, Australia, Germany, and France.
- Hands-on experience with various campaign types such as Search, Display, Shopping across Google Ads,
Meta, and Bing Ads.
- Set up campaign structures by conducting keyword research and writing relevant ad copies for Search
campaigns. Provide feed recommendations to improve campaign performance.
- Monitor and optimize keyword bids, audience targeting, budgets, impression share, Quality Score, CPL, ROI,
and other key performance metrics.
- Analyze campaign data to identifying issues as well as trends and insights, ensuring maximum ROI from paid
search campaigns.
- Use tools like GA4, Google Ads Editor, Keyword Planner, SEMrush, etc., effectively.
- Stay up-to-date with PPC/SEM trends and implement best practices to enhance campaign performance.
- Report to the PPC Manager & share campaign performance using PPT and excel on a daily and weekly basis.
Support junior PPC team members in achieving their targets.
Required Candidate Profile
- Must have experience in the product-based e-commerce industry.
- Proven track record of working with sales/traffic-oriented KPIs such as COA, CTR, CPL, Conversion Rate, and
ROI.
- Fluency in English (spoken, written, reading, and listening) is essential.
- Proficient in computer applications including Word, Excel, PowerPoint, Slack, web browsers, and email.
- Demonstrated ability to handle challenges and complex tasks.
- Ensuring all tasks are managed within Asana effectively and are updated in an accurate and timely manner
- Team player with the ability to meet tight deadlines and perform well under pressure.
Job Type: Full-time
Pay: ?20,000.00 - ?40,000.00 per month
Benefits:
Health insurance
Schedule:
Day shift
Application Question(s):
What is your last drawn CTC?
What is your Notice Period?
What is your Expected CTC?
* How many years of Experience you have in Digital AD Agency in PPC Role?
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