Job Description

Job Summary:

We are seeking a highly skilled and experienced PPC Expert with over 3 years of hands-on experience in managing and optimizing pay-per-click advertising campaigns. The ideal candidate will have a proven track record of success in campaign management, SEO, site audits, keyword research, and website analysis.

Key Responsibilities:

PPC Campaign Management:

Develop, implement, and manage PPC strategies for various platforms (Google Ads, Meta Ads, LinkedIn Campaign, etc.) to meet client or company goals. Optimize PPC campaigns for improved performance, including bidding strategies, targeting, and ad copy. Optimize ad copies, bids and targeting strategies for better results. Monitor and analyze PPC performance metrics (CTR, CPC, CPA, ROAS) and adjust campaigns accordingly for maximum ROI.

SEO Knowledge and Integration:

Collaborate with the SEO team to ensure PPC and SEO strategies are aligned. Conduct keyword research to enhance both paid and organic search strategies. Provide insights on SEO and site optimization that can benefit PPC campaign performance.

Site Audits & Website Analysis:

Conduct regular site audits to identify technical and content issues affecting PPC performance. Provide recommendations for improving landing page quality, site speed, and overall user experience. Analyze and report on website performance, highlighting key opportunities for optimization.

Reporting & Analysis:

Generate detailed reports and analyze campaign performance, providing actionable insights and recommendations. Measure and report on the effectiveness of PPC campaigns, suggesting improvements based on data analysis.

Good to have:

Creation of landing pages Experience with Google Analytics.

Qualifications:

3+ years of experience in managing PPC campaigns (Google Ads, Bing Ads, Facebook Ads, etc.) with a proven track record of success. Strong understanding of SEO principles, including keyword research, on-page SEO, and site audits. Experience with Google Analytics, In-depth knowledge of conversion rate optimization (CRO), landing page optimization. Proficient in using tools like SEMrush, Ahrefs, Moz, or similar for keyword research and site audits.

Why Join Us?

Opportunity to work with a dynamic and talented team. Competitive salary and benefits package. Professional development and growth opportunities. Exposure to exciting projects and cutting-edge marketing technologies.

Interested Candidates can reach out to us at 8699099910 or mail at recruitment@webomaze.com

Job Type: Full-time

Pay: ?25,000.00 - ?50,000.00 per month

Benefits:

Flexible schedule Health insurance Life insurance Provident Fund
Schedule:

Day shift Monday to Friday
Education:

Bachelor's (Preferred)
Experience:

* PPC Campaign Management: 3 years (Preferred)