to manage and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate will have strong analytical skills, hands-on experience with paid media, and a proven ability to drive high-quality traffic and conversions while maintaining optimal ROI.
Key Responsibilities:
Plan, create, and manage PPC campaigns on platforms such as Google Ads, Bing Ads, Meta (Facebook & Instagram), and LinkedIn.
Conduct keyword research, ad copy creation, A/B testing, and landing page optimization.
Monitor daily campaign performance, budgets, bids, and conversions.
Analyze data and prepare detailed performance reports with actionable insights.
Optimize campaigns for CTR, CPC, CPA, and ROAS.
Implement tracking using Google Analytics, Google Tag Manager, and conversion pixels.
Stay updated with the latest PPC trends, platform updates, and best practices.
Collaborate with SEO, content, and design teams to align marketing strategies.
Required Skills & Qualifications:
Proven experience as a PPC Specialist or Digital Marketing Executive.
Strong knowledge of Google Ads, keyword tools, and bidding strategies.
Experience with remarketing, display, shopping, and video ads.
Excellent analytical, problem-solving, and communication skills.
Ability to manage multiple campaigns and meet deadlines.
Certification in Google Ads is a plus.
This role requires a proactive mindset and a passion for performance marketing.
Job Types: Full-time, Permanent
Pay: ₹11,229.32 - ₹35,000.00 per month
Benefits:
Health insurance
Provident Fund
Work Location: In person
Beware of fraud agents! do not pay money to get a job
MNCJobsIndia.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.