Job Description

Title: PPC(Pay Per Click) Specialist
Location: Mohali, Punjab
Experience: 2-3 Years
Shift: (UK Shift)
Qualification: Graduation with relevant experience and Certifications. MBA is an added advantage.
Minimum Skills Required:
2 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC)
Experience with website analysis using various analytics tools including Google Analytics and internal reporting tools.
Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, FB ads, etc).
AdWords / Bing certification is a plus.
Basic knowledge of paid video marketing.
Ability to work in a flexible work schedule.
Hubspot CRM knowledge/experience added advantage.
Role & Responsibilities:
Plan and form effective paid search strategies
Run and optimize different PPC (Pay per click) campaigns
Run and optimize video marketing campaigns
Manage ad accounts on multiple platforms like Google Ads, Bing, FB, LinkedIn, Twitter, Instagram, etc.
Plan a budget and monitor bids to increase ROI
Track KPIs to evaluate performance and pinpoint issues
Deliver reports for administration and management
Compose appealing and brief copies for adverts
Discover approaches and ways to decrease the risk of click fraud
Stay up to date with PPC (Pay per click) advertising and SEM (Search Engine Marketing) trends
Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics
Communication with team and management on project development, timelines, and results
Negotiate/close deals and handle complaints or objections