Job Description

We are seeking a skilled

PPC Executive

to manage and optimize pay-per-click (PPC) campaigns across

Google Ads and Meta Ads

. The ideal candidate will have hands-on experience in running, monitoring, and improving digital ad campaigns to maximize ROI. You will be responsible for keyword research, ad copy creation, bid management, A/B testing, and performance analysis to drive high-quality leads and conversions.

Key Responsibilities:

Plan, create, and manage

Google Ads (Search, Display, Shopping, Video) and Meta Ads (Facebook & Instagram)

campaigns. Conduct

keyword research, audience targeting, and competitor analysis

to optimize ad performance. Write compelling

ad copies and creatives

to improve CTR and conversion rates. Monitor budgets, adjust bids, and implement

bid strategies

for cost-effective campaigns. Perform

A/B testing

for ads, landing pages, and audience segments. Track KPIs (CTR, CPC, CPA, ROAS) and generate

performance reports

with actionable insights. Work closely with the marketing team to align PPC strategies with business goals. Stay updated with

latest PPC trends, tools, and best practices

in Google & Meta Ads.

Requirements:

0.6-2 years of experience

in managing

Google Ads & Meta Ads

. Strong understanding of

PPC strategies, bidding techniques, and analytics

. Proficiency in

Google Ads Editor, Google Analytics, Meta Ads Manager, and Google Tag Manager

. Analytical mindset with the ability to interpret data and optimize campaigns. Excellent communication and teamwork skills. Certification in

Google Ads and/or Meta Blueprint

is a plus.
Job Type: Full-time

Pay: ₹8,000.00 - ₹15,000.00 per month

Work Location: In person