Manage and optimize paid search campaigns across various platforms such as Google Ads, Bing Ads, and social media channels like Facebook, LinkedIn, Twitter, etc.
Conduct keyword research to identify relevant search terms and optimize campaigns for maximum performance.
Create and test ad copy, headlines, and landing pages to improve click-through rates and conversion rates.
Monitor and analyze campaign performance metrics, such as cost per click (CPC), click-through rate (CTR), conversion rate, and return on ad spend (ROAS).
Identify opportunities for campaign optimization and recommend changes to improve performance.
Collaborate with the marketing team to ensure PPC campaigns are aligned with overall marketing strategies and goals.
Stay up-to-date with the latest PPC trends, tools, and techniques.
Key Skills and Qualifications:
Bachelor\'s degree in Marketing, Business Administration, or a related field.
Minimum 2 years of experience in managing PPC campaigns across various platforms.
In-depth knowledge of Google Ads, Bing Ads, and social media advertising platforms.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent communication and teamwork skills.
Experience in using PPC tools and platforms such as Google Ads Editor, Google Analytics, and SEMrush.
Google Ads certification is a plus.
Job Type: Full-time Salary: 930,000.00 - 9480,000.00 per month Schedule:
Day shift
Supplemental pay types:
Performance bonus
Yearly bonus
Ability to commute/relocate:
Jaipur, Rajasthan: Reliably commute or planning to relocate before starting work (Required)