Create and optimize PPC campaigns across platforms, including Google Ads (UAC, Search, Demand Gen, YouTube), Meta, TikTok, and ASA, with a strong focus on key performance metrics.
Analyze and interpret campaign data to assess performance and drive data-informed decisions.
Identify trends and KPI's across iOS, Android, and Web platforms to continually improve campaign effectiveness.
Deliver clear, actionable performance reports tailored for stakeholders, highlighting impact and optimization opportunities.
Work closely with cross-functional teams to align campaign strategies with broader marketing and business goals.
Requirements
Minimum of 2 years of proven experience in a Senior PPC Specialist role.
Proven track record of managing and optimizing PPC campaigns across both web and mobile platforms (iOS & Android).
Solid understanding of key performance metrics (CPA, ROI, CR, ROAS, LTV).
Hands-on experience with Google Ads (UAC, Search, Demand Gen, YouTube).
Strong analytical skills with the ability to interpret data and deliver actionable insights; experience working with Appsflyer and Firebase (GA4).
Experience with A/B testing and conversion rate optimization.
Nice to have
Experience with Meta, Tiktok, LinkedIn.
Job Types: Full-time, Permanent
Pay: ?12,133.07 - ?37,748.20 per month
Work Location: In person
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