Job Description

Job Title:

PPC Executive

Location:

Ahmedabad, Gujarat

Experience:

3-4 Years

Employment Type:

Full-Time

Department:

Digital Marketing

About the Role:

We are seeking an

experienced PPC Executive

to join our digital marketing team. The ideal candidate will manage paid advertising campaigns across platforms like

Google Ads, Meta (Facebook/Instagram) Ads

, and other paid media channels, focusing on campaign performance, ROI, and continuous optimization.

Key Responsibilities:

Plan, manage, and optimize paid campaigns on Google Ads, Facebook Ads, and other platforms Conduct keyword research and competitor analysis to enhance campaign performance Monitor campaign metrics (CTR, CPC, CPA, ROAS) and prepare regular performance reports Write compelling ad copy and optimize landing pages for higher conversions Conduct A/B testing for ad creatives and bidding strategies Set up and manage GA4 reporting and conversion tracking across all paid platforms Collaborate with design and content teams for campaign assets Stay updated with latest trends and changes in the PPC landscape

Required Skills & Qualifications:

Bachelor's degree in Marketing, Business, or a related field 3-4 years of proven experience in PPC management and paid advertising Strong knowledge of

Google Ads, Facebook Ads Manager, Google Analytics, Google Tag Manager

Ability to manage multiple campaigns across different channels Analytical mindset with strong attention to detail Proficiency in Excel/Google Sheets for reporting and data analysis

Preferred Skills:

Experience with remarketing, audience segmentation, and lead generation campaigns Google Ads or Meta Blueprint certification (plus) Knowledge of programmatic or display ad platforms (advantage)
Job Types: Full-time, Permanent

Pay: ?480,000.00 - ?600,000.00 per year

Benefits:

Health insurance Provident Fund
Work Location: In person