Job Description

Job Title: PPC Executive

Location:

Ahmedabad, Gujarat

Salary:

?4,80,000 - ?6,60,000 LPA

Department:

Digital Marketing

Experience:

3 to 4 Years

Employment Type:

Full-Time

Job Overview:

We are looking for an experienced

PPC Executive

to join our digital marketing team and take ownership of paid advertising campaigns across platforms like

Google Ads

,

Meta (Facebook/Instagram) Ads

, and other paid media channels. The ideal candidate will have a strong understanding of campaign management, analytics, and ROI-driven strategy.

Key Responsibilities:

Plan, manage, and optimize paid campaigns on

Google Ads, Facebook Ads

, and other platforms.

Conduct thorough

keyword research

and

competitor analysis

to improve campaign performance.

Monitor and analyze

campaign metrics

(CTR, CPC, CPA, ROAS, etc.) and prepare regular performance reports.

Write compelling ad copy and optimize landing pages for better conversions.

Conduct A/B testing for ad creatives and bidding strategies.

Set up and manage GA4 reporting and conversion tracking across all paid platforms to ensure accurate performance measurement.

Collaborate with the design and content teams for campaign assets.

Stay updated with the latest trends and changes in the PPC landscape.

Required Skills & Qualifications:

Bachelor's degree in Marketing, Business, or a related field.

3-4 years

of proven experience in

PPC management and paid advertising

.

Strong knowledge of

Google Ads, Facebook Ads Manager, Google Analytics, Google Tag Manager

, and related tools.

Ability to manage multiple campaigns across different channels.

Analytical mindset with strong attention to detail.

Proficiency in Excel/Google Sheets for data handling and reporting.

Preferred:

Experience with remarketing, audience segmentation, and lead generation campaigns.

Google Ads or Meta Blueprint Certification is a plus.

Knowledge of programmatic or display ad platforms is an advantage.

What We Offer:

Competitive compensation and incentives.

A collaborative and data-driven work environment.

Opportunity to lead and grow within the digital marketing function.

Exposure to national and international ad campaigns.

Job Types: Full-time, Permanent

Pay: Up to ?480,000.00 per year

Application Question(s):

Current ctc / Expected ctc? Notice period ? Do you regularly analyze PPC metrics such as CTR, CPC, CPA, and ROAS? From Service background? Do you have practical experience with Google Ads and Meta (Facebook/Instagram) Ads? Have you worked with GA4, conversion tracking, and Google Tag Manager?
Experience:

PPC executive: 3 years (Preferred)
Language:

English (Preferred)
Location:

Ahmedabad, Gujarat (Required)
Work Location: In person