Job Description

Job Title:

PPC Executive

Location:

Ahmedabad, Gujarat (Onsite)

Industry:

Digital Marketing / IT Services

Experience:

3-4 Years

Employment Type:

Full-time

Shift:

UK Shift (1:30 PM - 10:30 PM)

CTC:

?4.8 - ?6.6 LPA (Fixed | Non-negotiable)

Joining:

Immediate Joiners Preferred

We are looking for an experienced

PPC Executive

to manage and optimize paid advertising campaigns across

Google Ads, Meta (Facebook & Instagram) Ads

, and other paid media channels. The ideal candidate should have strong hands-on experience in campaign execution, performance optimization, analytics, and ROI-driven strategy.

Key Responsibilities

Plan, execute, and optimize

Google Ads and Meta Ads

campaigns Perform

keyword research, competitor analysis

, and audience targeting Track and optimize performance metrics such as

CTR, CPC, CPA, and ROAS

Set up and manage

GA4, Google Analytics, and Google Tag Manager

Implement

conversion tracking

and campaign-level reporting Conduct

A/B testing

for creatives, bidding strategies, and landing pages Prepare performance reports using

Excel / Google Sheets

Collaborate with internal teams to improve lead quality and ROI

Must-Have Skills

Google Ads Meta Ads (Facebook & Instagram Ads Manager) GA4 & Conversion Tracking Google Analytics & Google Tag Manager Campaign optimization & performance analysis Excel / Google Sheets Strong analytical and detail-oriented approach

Good-to-Have Skills

Remarketing & audience segmentation Lead generation campaigns Display / programmatic advertising exposure

Education & Certifications

Bachelor's degree in Marketing, Business, or related field Google Ads Certification (preferred) Meta Blueprint Certification (preferred)

Red Flags

Frequent job changes Less than 3 years of hands-on PPC experience
Job Types: Full-time, Permanent

Pay: ₹480,000.00 - ₹660,000.00 per year

Application Question(s):

Have you personally set up GA4 conversion tracking and Google Tag Manager from scratch? What monthly ad budget have you managed so far? Are you comfortable working full-time onsite from Ahmedabad in UK shift (1:30 PM - 10:30 PM)? What is your notice period and expected CTC?
Experience:

Google Ads and Meta Ads: 3 years (Required)
Work Location: In person