Job Description

Job Title:

PPC Specialist

Location:

Ahmedabad (Onsite)

Experience:

2+ Years

Employment Type:

Full-Time (5 Days Working, Onsite)

Job Summary:

We are seeking a

results-driven Digital Marketing Specialist

with proven expertise in

Meta Ads (Facebook/Instagram Ads)

and

Google Ads

. The ideal candidate will manage end-to-end paid media campaigns, optimize ad performance, and deliver measurable ROI. This role requires

analytical ability, creative ad strategy, and hands-on performance marketing experience

.

Key Responsibilities

Plan, execute, and manage

Meta Ads (Facebook & Instagram Ads)

and

Google Ads

campaigns (Search, Display, Video, and Performance Max). Conduct

keyword research, audience targeting, and competitor analysis

to maximize ad reach and relevance. Optimize campaigns for

CTR, CPC, ROAS, and Lead Generation

. Perform

A/B testing

on creatives, ad copies, landing pages, and CTAs. Monitor, analyze, and prepare reports on campaign performance using

Google Analytics, Ads Manager, and other tools

. Stay updated with the latest

digital marketing trends, Meta Ads policies, and Google Ads best practices

. Collaborate with the

design and content teams

to develop high-performing creatives. Manage

ad budgets

effectively and scale campaigns based on performance.

Qualifications

Minimum

3 years of hands-on experience

in

Meta Ads and Google Ads campaign management

. Strong expertise in

Search Ads, Display Ads, Video Ads, and Retargeting campaigns

. Proficiency in

Google Analytics, Tag Manager, and Conversion Tracking setup

. Experience with

SEO, SEM, and email marketing

is a plus. Excellent

communication, analytical, and problem-solving skills

. Bachelor's degree in

Marketing, Communications, or related field

. Certifications in

Google Ads and Meta Blueprint

preferred.
Job Type: Full-time

Pay: ₹20,000.00 - ₹50,000.00 per month

Experience:

total work: 1 year (Preferred)
Work Location: In person