. The ideal candidate will be responsible for planning, executing, and analyzing paid advertising strategies to drive high-quality traffic, conversions, and revenue. Familiarity with
AI-powered tools and automation extensions
is highly desirable to stay competitive in the evolving digital landscape.
Key Responsibilities:
Plan, create, and manage Google Ads campaigns including
Search
,
Performance Max (PMax)
,
Shopping
, and
Video Ads
.
Conduct keyword research, competitor analysis, and audience targeting using both traditional and AI-enhanced tools.
Write compelling ad copies and perform
A/B testing
to improve CTR and conversion rates.
Monitor campaign performance and adjust bids, budgets, and targeting to maximize ROI.
Set up and manage
Google Merchant Center
accounts and product feeds.
Generate detailed performance reports and provide actionable insights using
AI-based analytics dashboards
.
Stay updated with the latest trends, updates in Google Ads, and
AI-driven PPC best practices
.
Required Skills:
Minimum
3 years of experience
in managing Google Ads campaigns.
Strong understanding of
bidding strategies
,
campaign structure
, and
performance metrics
.
Proficiency in
Google Ads
,
GA4
, and
GTM
.
Experience with
Google Merchant Center
and
Shopping Ads
is a plus.
Excellent
analytical
,
communication
, and
reporting
skills.
Preferred Qualifications:
Bachelor's degree in
Marketing
,
IT
, or a related field.
Google Ads Certification
is a plus.
Job Types: Full-time, Permanent
Pay: Up to ?480,000.00 per year
Benefits:
Provident Fund
Experience:
Google Ads: 3 years (Required)
Work Location: In person
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