Job Description

We are seeking a highly skilled PPC Executive with 3+ years of hands-on experience in managing and optimizing high-performance PPC campaigns across Google Ads, Bing Ads, and major social media platforms.

The ideal candidate is a data-driven digital marketer who excels in campaign analysis, automation, AI-driven optimization, and ROI-focused strategy execution. You will be responsible for developing paid advertising strategies, improving account performance, and contributing to the company's overall digital marketing growth.

Key Responsibilities

Plan, execute, and manage PPC campaigns across Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, and other paid platforms. Perform continuous campaign optimization, including keyword research, bid adjustments, A/B testing, and audience segmentation. Monitor daily performance metrics such as CPC, CTR, Quality Score, and Conversion Rates to ensure campaign efficiency. Utilize AI-based tools and automation strategies to enhance campaign targeting and maximize results. Implement remarketing, display, and video advertising strategies to improve brand visibility and conversions. Coordinate with the marketing and creative teams to develop compelling ad copy, landing pages, and campaign assets. Conduct competitor analysis and market trend research to identify performance opportunities. Track, measure, and report campaign KPIs with actionable insights and recommendations. Manage budgets efficiently while ensuring maximum ROI and optimal cost-per-acquisition (CPA). Assist with conversion tracking setup, analytics implementation, and performance audits.

Required Skills & Qualifications

Minimum

3+ years of hands-on PPC management experience

across Google Ads, Bing Ads, and major social platforms. Strong understanding of paid advertising strategies, keyword planning, bidding models, and conversion funnels. Proficiency in Google Analytics, Tag Manager, Data Studio, and other performance analytics tools. Experience with automation tools, AI-driven optimization platforms, and smart bidding strategies. Ability to analyze large data sets, interpret insights, and make informed decisions. Excellent written and verbal communication skills for crafting ad copies and reporting. Strong project management skills with the ability to meet deadlines and manage multiple campaigns simultaneously.

Additional Valuable Attributes

Google Ads, Microsoft Advertising, or Meta Blueprint certifications. Knowledge of e-commerce marketing, lead generation funnels, and CRO (Conversion Rate Optimization). Experience with landing page optimization tools such as Unbounce, Elementor, HubSpot, or similar. Understanding of customer behavior analytics and attribution modeling (e.g., multi-touch, data-driven models). Creative thinking combined with a strong analytical mindset to balance performance with innovation. Proactive approach to staying updated with industry changes, algorithm updates, and emerging PPC technologies.
Job Types: Full-time, Permanent

Pay: ₹181,963.85 - ₹667,582.98 per year

Benefits:

Cell phone reimbursement Provident Fund
Work Location: In person