to manage and optimize paid advertising campaigns across platforms like Google Ads, Bing, LinkedIn, Meta (Facebook/Instagram), and others. The ideal candidate has a strong analytical mindset, a deep understanding of PPC strategy, and hands-on experience in campaign planning, execution, and optimization. You will be responsible for driving targeted traffic, improving ROI, and contributing to the broader digital marketing strategy.
Key Responsibilities:Campaign Management:
Plan, execute, and manage PPC campaigns across multiple platforms (Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, etc.).
Perform keyword research, audience targeting, and budget planning to maximize ad reach and effectiveness.
Write compelling ad copy and select appropriate creatives for different campaign types (Search, Display, Shopping, Video, etc.).
Set up and manage remarketing campaigns and conversion tracking.
Conduct A/B testing on ads and landing pages to improve CTR and conversion rates.
Monitor and optimize campaigns for performance, quality score, CPC, CPA, ROAS, and other key KPIs.
Analytical & Reporting Skills:
Use tools like Google Analytics, GA4, Data Studio, and Google Ads dashboards to track and report campaign performance.
Analyze data to identify trends, insights, and areas for improvement.
Prepare weekly and monthly reports highlighting campaign results, learnings, and optimization plans.
Track user behavior and funnel performance to improve conversion rates.
Strategic Thinking:
Align PPC strategy with overall marketing goals and business objectives.
Propose new campaign ideas and innovations based on competitor analysis, market research, and platform updates.
Work closely with SEO, design, and content teams to ensure consistent messaging and conversion optimization.
Stay informed about platform updates, policy changes, and new advertising features.
Required Skills and Qualifications:
3-5 years of experience in PPC campaign management.
Strong understanding of Google Ads (Search, Display, Shopping, Video) and Meta Ads Manager.
Solid knowledge of campaign setup, bidding strategies, conversion tracking, and retargeting.
Excellent analytical skills; ability to work with large datasets and derive actionable insights.
Proficient in tools like Google Ads, GA4, Google Tag Manager, Microsoft Ads, SEMrush, and Excel/Google Sheets.
Experience in A/B testing, ad performance optimization, and audience segmentation.
Strong time management, organization, and communication skills.
Ability to manage multiple campaigns and priorities simultaneously.
Results-driven with a focus on ROI and measurable outcomes.
Preferred Qualifications:
Google Ads Certification (Search, Display, Video, etc.).
Experience with eCommerce platforms (e.g., Shopify, WooCommerce) and Google Merchant Center.
Familiarity with third-party PPC tools like Optmyzr, WordStream, or AdEspresso.
Basic understanding of landing page optimization and UX/CRO principles.
What We Offer:
Opportunity to work in a fast-paced, performance-driven environment
Exposure to diverse industries and high-budget campaigns
Competitive salary and performance incentives
Learning and development support
Flexible working hours and remote work options
For more information kindly contact me on +91 8375984984
Job Type: Full-time
Pay: ?15,000.00 - ?25,000.00 per month
Schedule:
Day shift
Work Location: In person
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