Job Description

Key Responsibilities

Campaign Planning & Strategy

Develop and execute data-driven paid media strategies across

Google, Meta, and LinkedIn

.Conduct audience research, competitor analysis, and keyword planning.

Campaign Setup & Management

Create and manage Search, Display, Shopping, Video, Retargeting, and Performance Max campaigns in

Google Ads

.Run awareness, consideration, and conversion campaigns on

Meta Ads Manager

(Facebook & Instagram).Execute lead generation, sponsored content, and InMail campaigns on

LinkedIn Campaign Manager

.

Performance Optimization

Monitor campaign performance and implement A/B testing for creatives, targeting, and bidding strategies.Optimize ads for higher CTR, conversion rates, and ROI.

Analytics & Reporting

Track key performance metrics (CPC, CTR, CPA, ROAS, CPL, Conversions).Prepare weekly/monthly reports with actionable insights and recommendations.

Budget Management

Allocate and manage monthly advertising budgets across platforms to ensure maximum efficiency.Monitor spend to avoid budget overruns.

Collaboration

Work closely with the design and content teams to create engaging ad creatives and copy.Coordinate with sales teams to align campaigns with lead quality and conversion targets.

Required Skills & Qualifications

Proven work experience (2-3 years) managing

Google, Meta & LinkedIn Ads

campaigns. Google Ads & Meta Blueprint certifications preferred. Strong knowledge of PPC, bidding strategies, audience targeting, and remarketing. Hands-on experience with tools like

Google Analytics, Tag Manager, Data Studio, SEMrush, HubSpot

(or similar). Excellent analytical skills with the ability to interpret data and make data-driven decisions. Strong communication and collaboration skills.
Job Types: Full-time, Permanent

Pay: ₹22,000.00 - ₹40,000.00 per month

Benefits:

Paid sick time Paid time off Provident Fund
Work Location: In person