Job Description

Job Summary

We are looking for a

dynamic and detail-oriented PPC Analyst

to join our digital marketing team. This role is open to both

freshers (with relevant training)

and candidates with

up to 3 years of experience

in performance marketing. You will be responsible for

creating, managing, and optimizing paid advertising campaigns

to drive traffic, leads, and conversions. The ideal candidate is analytical, creative, and possesses excellent communication skills to collaborate with teams and confidently present campaign results.

Key Responsibilities

Plan, launch, and manage PPC campaigns across

Google Ads, Meta Ads, Bing Ads, and other platforms

. Conduct

keyword research, competitor analysis, and audience targeting

to drive campaign strategy. Create compelling ad copy and engaging visuals aligned with campaign objectives. Monitor campaign performance, analyze KPIs (CTR, CPC, CPA, ROI), and implement optimization strategies. Perform

A/B testing

on ads, creatives, and landing pages to improve conversions. Prepare and present

performance reports with actionable insights

. Collaborate with

content, design, and development teams

to ensure campaign success. Stay current with

digital marketing trends, tools, and best practices

.

Requirements

Bachelor's degree in

Marketing, Business, Engineering, or related field

.

0-3 years of experience

in PPC or digital marketing (Freshers with relevant training are welcome). For Freshers: Basic knowledge of

Google Ads, Meta Ads, and Google Analytics (GA4)

. For Experienced candidates: Proven

hands-on campaign management

experience (Search, Display, Shopping, YouTube, Performance Max). Excellent

verbal and written communication skills

-- ability to present ideas and discuss results with clients or internal teams. Proficiency in

Excel/Google Sheets

for data analysis and reporting. Strong

analytical, problem-solving, and organizational skills

.

Preferred Skills

Google & Meta Ads Certifications. Experience with

Google Tag Manager, GA4, and conversion tracking setup

. Strong knowledge of

ad copy creation, keyword optimization, and bidding strategies

. Ability to manage multiple campaigns in a

fast-paced environment

. Candidates from

Nagercoil or nearby locations

will be given preference.

Salary

Commensurate with experience

(Competitive package offered for both freshers and experienced candidates).

How to Apply

Send your resume to

career@whitelake.in

with the subject line

PPC Analyst Application - [Your Name]

.

Job Type: Full-time

Application Question(s):

Have you ever managed a live Google Ads campaign?
Work Location: In person