SBSOL Digital Pvt. Ltd. is offering an exciting opportunity to join our US digital marketing team as a PPC / AdWords Analyst. This role is ideal for individuals passionate about digital advertising and performance marketing. You will be working closely with our international clients, particularly managing paid marketing for a US-based e-commerce portal: www.proimprint.com
Key Responsibilities:
Manage and optimize PPC campaigns, including shopping ads, search ads, and remarketing campaigns for the US e-commerce market.
Conduct comprehensive keyword and negative keyword research to improve campaign performance.
Adjust and refine bidding strategies across various parameters such as keyword, placement, device, geography, and demographics.
Monitor daily account performance, identify underperforming keywords, and ensure campaigns remain within allocated ad budgets.
Maintain and improve essential performance metrics such as quality score, impression share, CTR, and ROI.
Generate performance reports by tracking key indicators, analyzing trends, and identifying opportunities for campaign growth and improvement.
Desired Skills & Experience:
Prior experience in managing paid digital campaigns.
Hands-on knowledge of Google Ads (AdWords), Google Analytics, Facebook Business Manager, and other paid media platforms.
Understanding of different campaign types, including shopping, search, and remarketing.
Strong analytical and problem-solving skills with a keen attention to detail.
Excellent communication and interpersonal skills.
Ability to create performance reports with clarity and actionable insights.
Creative thinker with a strategic mindset and a passion for digital marketing.
Work Location:
Palarivattom, Kochi, Kerala
Work Shift:
US Shift (6:00 p.m. - 3:00 a.m.), Monday to Friday
Compensation:
Competitive salary as per industry standards, along with statutory benefits, health insurance, and additional perks.
Job Type: Full-time
Pay: ₹30,000.00 - ₹40,000.00 per month
Benefits:
Health insurance
Work Location: In person
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