Job Description

:
The Portfolio Analytics Manager plays a key role in driving the growth of the business by influencing the strategies and investment choices based on data-driven business insights/ recommendations. The role is also responsible for finding new ways of \xe2\x80\x98Data Visualization\xe2\x80\x99 and championing research studies that give new insights and ideas to deliver better business growth.

Qualification: \xe2\x80\xa2 MBA with a statistical or quantitative research background

Experience: \xe2\x80\xa2 5 to 7 years of analytics/ data-mining experience

Knowledge & skills:

• Demonstrable partnership and influencing skills
• Exceptional analytical skills, mastery of business intelligence
• Prior experience on running/ managing Brand Health Tracks is a must
• Hands-on modelling experience and exposure to analytical tools (like R, SAS) will be an advantage
• Experience of working in high-growth, performance focused environments is a plus
• Ability to work autonomously and lead large scale projects in fast paced matrix organizations
• Excellent executive presentation skills, ability to distil and present actionable information from complex research
• Strong and recent experience in statistical analysis software (e.g., SPSS, Excel), desirable
• Adequate knowledge of quasi-experimental and applied research design, including multivariate statistical analysis
• Agency management: Develop strong relationships with global and regional external analytics partner-agencies to ensure superior service and quality.

Best Suited for Someone who

• Can see patterns in data
• Very curious in nature, wanting to understand the \xe2\x80\x98whys\xe2\x80\x99
• Is creative with numbers
• Is Well versed with statistical tools and techniques

AREAS OF RESPONSIBILITY
1-Analytics Framework

• Responsible for planning and implementing the business diagnostics processes and hypotheses generation frameworks, esp. based on multi-source data/ info banks (like Brand Track/ Ad-hoc Consumer Research/ Analytical models like MMM)
• Manage the design and development of analytical projects designed to understand key business behaviours that drive consumer-recruitment
• Identify opportunities to develop forecasts, statistical models, segmentation schemes, and data-driven analyses to drive optimal marketing spends
• Discover new opportunities to optimize the business through analytics and statistical modelling
• Partner with the Technology teams to deliver a stable and highly available reporting platform

2-Analytics Delivery

• Jointly work with marketing, commercial, customer marketing, online retail and business owners to identify information needs and develop reporting standards
• Develop and maintain reporting and analytical tools/ framework based outputs
• Develop KPI dashboards
• Integrate web analytics into transactional and consumer analytics
• Leads and participates in strategy development initiatives along with the brand teams for new and existing business and innovations.
• Define problems, collect information, establish facts, undertake/ direct relevant analytical studies to draw valid conclusions and effectively influence business to make strategic & commercially savvy decisions.
• Contribute to the development and application of Best Practices for Marketing Effectiveness within USL/ Diageo-India

Diversity statement
Celebrating our inclusive and diverse culture is core to Diageo\xe2\x80\x99s purpose of \xe2\x80\x9ccelebrating life every day everywhere\xe2\x80\x9d. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Worker Type : Regular

Primary Location: Bangalore HO

Additional Locations :

Job Posting Start Date : 2024-01-22